How Do Organisations Build Customer Relationships?

How Do Organisations Build Customer Relationships? Why do organisations seek to build relationships with customers and how do they successfully develop such relationships? Terms of Reference In the pursuit of my studies for a degree in â€Å"Business Studies and Marketing,† and to aid my chosen career development and progression in the future, I have selected a specific area of marketing as the topic for this dissertation, this relating to the concept of customer relationships development and, in particular, the determination of why this is so important to organisations and what comprises a successful marketing strategy to achieve these ends. There has been a considerable amount of literature related to the issue of customer relationships and its management, which covers areas including the use of branding and brand loyalty as part of the market strategy needed to create such relationships. In addition, although almost as a separate issue, other empirical researches have been undertaken into the study of the consumer practical and psychological buying determinants. However, as Jerry Zaltman (2003) states in introducing his consumer research â€Å"too many marketers don’t understand how their own and their customers minds interact.† The purpose of this dissertation is to take a closer look at the level of interaction that should exist between the two areas of research and endeavour to determine how a greater level of research and understanding of the consumer buying determinants can be used to enhance the successful creation of the consumer relationship management strategy objectives of the firm. In order to provide a greater understanding of this subject, the dissertation will focus on the following objectives: Provide an understanding of customer buying determinates Define the term â€Å"customer relationship† and the benefits that building such relationships provide for the corporation Identify how an understanding can assist in the development of a firm’s customer relationship strategy and management. Literature Review As Zaltman (2003) and Evans et al (2006) suggest, understanding consumer psychology and buying determinates should be a pre-requisite for building successful brand strategies that lead to the building and managing of successful customer relationships, although this is not always deemed to be the case. Therefore, the literature review for this dissertation will concentrate upon three main aspects of this subject, this being consumer behavioural determinates, branding and consumer loyalty and retention, and customer relationship management and the tools used Consumer behaviour determinates Consumer behaviour is driven, consciously or sub-consciously, by a combinations of emotional, physical and psychological elements. This includes experience created memories, both past and present, which are used to judge the quality and appropriateness of a purchase to the consumers needs and satisfaction, as Bagozzi et al (2002), Zaltman et al (2002) and Evans et al (2006) explain at length in their studies. As this research further stresses, the memory element is an important element of the study as it creates the perception that consumers associate with the product or service. The involvement of habit, peer pressure and demographics are other important consumer determinants that organisations need to consider. For example, being subjected to family influences, following the pack, a peer pressure that is particularly relevant to the younger age group, are all parts of the consumer decision-making process. As Zaltman (2003) and Evans et al (2006) discovered, evidence of the successful integration of these determinates to entice consumers to products can be found in the adoption of nostalgic advertising and â€Å"fad† promotion using celebrity endorsement. These also help to retain the consumer’s custom in the case of new products (Arnold 1992). Demographics, in the form of targeting, determines which customer segment or group of segments is most likely to need or desire the product (Arnold 1992 and Stroud 2005), for example, dividing the consumer into age groups of appropriate value to the product being marketed. However, it has also been sugge sted that there is, within the consumer determinant, the need to consider the impact that emotional attachment to the product can have upon the consumer decision-making process and loyalty (Durgee 1999, Shrimp and Madden 198 and Thomson et al 2005). The study and researching of all these determinants, together with the issues of trust and confidence, are important if an organisation wants to create a successful relationship strategy with the consumer because, as (Kelly 2005) states, the purchase is only confirming that these have been met in the mind of the consumer. Branding and loyalty Commercial organisations attract consumers to their products by the method known as Branding, endeavouring to create an automatic and lasting consumer reaction in terms of perception and association, as found with McDonalds equating to burgers, (Haig 2004). The art and purpose of branding can therefore be seen to have two main purposes. The first of these relates to quality, standard and reputation (Kolter 2002), which is important to repeat purchase (Kolter 2002 and Kracklauer et al 2003), and the second is to achieve a dominant market position (Buttle 2004 and Bruhn 2006). Experts are of the opinion that there are two important aspect to focus upon when developing a branding strategy within CRM, the first of which is its usage in the process of targeting and forming a connection with the consumer, which is need to create a foundation for a relationship that can be nurtured over time. An essential part of the targeting process is research into demographics and segmentation, a task by which the marketer is able to closely identify which customer segment or group of segments is most likely to be attracted to the product because of need, desire, emotional attachment or financial capability. Arnold (1992 and Stoud (2005) have suggested that, with many marketers, some segments, such as the older age groups are overlooked, irrespective of the recorded increase in their disposable incomes. The second aspect when developing branding strategy is related to longevity. As the downfall of Marks and Spencer PLC in the late 1990’s and early 2000’s evidenced, brands have a short life and need undated to retain their relevance, both in terms of physical appearance and connection with the changes in consumer needs and perceptions (Floor 2006 and Haig 2004). Loyalty and retention Floor’s (2006) research states, â€Å"as long as the†¦ experience matches the brand identity, the consumer will come back.† This is known as the loyalty factor. Customer loyalty can be achieved in a number of ways. This includes the traditional methods of special offers, saver and store cards (Kracklauer 2003: 5; Buttle 2004: 10 and Bruhn 2006: 15). The concept here is that, whilst the customer derives benefit the store itself benefits from constant contact with the customer, as a result of these services, it acquires a considerable amount of research data about the customer. This is essential if a business wants to improve and better manage the customer relationship management system. Customer Relationship Management The potential conclusion from the above is that the marketer has to incorporate consumer determinants, branding and loyalty into a customer relationship designed to achieve the business objectives of increased product sales (Zaltman 2003). The crux of customer relationship management is the importance of every customer, recognising that a lost customer costs (Kracklauer et al 2003 and Buttle 2004). Therefore it is important to build a relationship and bond with each consumer (Kelly 2005 and Bruhn 2006). However, to ensure that this relationship building is approached in the correct manner, it is important to ensure that the firm and its marketers are fully cognisant of the factors that need to form the foundation of their research. As can be observed from the explanations given earlier this includes consumer behaviour and loyalty, but also the effect that â€Å"brand love† has upon this element of the relationship. CRM Tools There are a number of Branding and Loyalty tools that the CRM process can use to continue developing the relationship between organisations and customers. Loyalty cards are one possibility for data collection, which is essential in CRM (Buttle 2004). This data can be used to aid understanding of changing consumer needs and desires, directing them to purchase other products and as a basis for designing future promotional and marketing campaigns (Bruhn 2006 and Kracklauer 2006). If the relationship is close, the customer will also recommend the business, thus helping increase market share. Data Sources It was decided that the data sources being used for this dissertations will be a combination of a qualitative and quantitative nature. The reason for this is that the secondary data can be used as a means of comparison and evaluation of the primary data. Primary Data The intention is to collect primary data using a process of structured questionnaires. The questions will be designed around a combination of the â€Å"closed† and â€Å"open† format with the intention of these being directed to the areas that require an affirmative or negative response in terms of the former and a multiple choice option for the latter. It is also intended to provide additional spacing within which the interviewees can add personal comments if considered appropriate. The intention, time and resources permitting, is to distribute around 150 questionnaires and interviews, of which 25 will be directed to employees at all levels within the retailing industry and the remainder to consumers across a wide range of age and lifestyle segmentations. This mode of distribution has been chosen for two purposes. The first is to test the comment about lack of connection of minds between consumers and marketers mention by Zaltman (2003) and the second is to provide practical evidence of the consumer buying determinates used within the decision-making process. Clear definition of the reason for the questionnaire and the purposes for which it will be used will be included in explanatory notes. Space will also be provided with each answer to allow for comments that the respondents may wish to add. In addition, and in order to comply with data and identity protection, there will be no identifying questions included apart from age, occupation and other non-personally descriptive issues. Secondary data From a practical viewpoint, and in particular to be utilised for comparative purposes in respect of the authors own qualitative research, data from newspapers and periodicals, as well as the results of previously relevant surveys will be researched and included. The benefit of the gathering of extensive secondary data is that it can be useful for the purpose of cross referencing and evaluation of accuracy and compatibility. Methodology The methodology being used for this research can be summarised as follows. The initial period of time allocated to the research will be utilised in the gathering of data from external sources and analysing the relevance to the subject matter. This will additionally be useful in the preparation of the questionnaire to be used for the collection of primary data. Once this data has been collected, the draft and final questionnaires will be prepared and distributed. During the time required for the return of completed questionnaires, work will be commenced on areas of the dissertation, such as the literature review. Once the questionnaires have been returned and analysed using the Excel programme, these will be introduced to the dissertation to enable the analysis of the responses and findings. It is anticipated that, during the preparation of the study, additional secondary data may be required. Where this is appropriate, it will be collected and added to the existing references indicated at the closure of this proposal. Project Framework Although during the course of the dissertations preparation the final project framework may be subject to change the current intention, in order to create a logical and sequential progression for the study, is to base the project around the following breakdown of chapters: Chapter 1. Introduction In order to provide the reader with a clear understanding of the purpose and direction of the dissertation, this chapter will serve as an introduction to the subject matter. It will therefore include a brief definition of the term customer buying determinants and how this theory fits within the wider concept of consumer relationship management. In addition, a brief overview of the aims and objectives of the research will be included. Within this chapter a clear hypothesis for the research will also be set. Chapter 2. Literature Review In research of this nature it is important that the findings be founded, set against, and compared with existing literature relating to the subject. Therefore, a critical review of literature will be conducted in this chapter, which is intended to cover the research into all aspects of consumer behavioural determinates, branding and consumer loyalty and retention and customer relationship management. Chapter 3. Methodology In a step-by-step process, chapter three will be used to explain the methods used for the preparation and execution of the dissertation. This will include my reasoning for the data collection methods, which relates to both primary and secondary sources, the origination of the data and the methods by which it was to be analysed and assimilated into the final study. Furthermore, the limitations of my research will also be included within this chapter. Chapter 4. Results and Findings In chapter four it is intended to analyse the results of my findings into the areas that have been studied, in a manner that will the reader with an understanding and explanation of the basis upon which the conclusions of the research has been derived. For ease of understanding and explanation statistical and graphical diagrams will be used where appropriate, particular in explaining the results of the primary research. Chapter 5. Analysis and discussion Using the findings form the primary and secondary sources outlined in chapter 4, this chapter will further analyse those results and discuss the affect that these have upon the interrelationship between consumer determinants, branding, brand loyalty and the commercial CRM strategy process in general. Furthermore, the discussion will outline the commercial benefits of combining these two disciplines for the purpose of marketing strategy. Chapter 6. Conclusion Chapter six brings the research to a conclusion. This section will convey to the reader whether the research conducted has proved or disproved the hypothesis presented in the introduction. In addition, recommendations in respect of further area of research required and actions that corporations should take as a result of the findings will also be outlined within this concluding chapter. Other comments The intention of this dissertation is to add value to the existing research that has been conducted into the fields of consumer determinants and customer relationship management (CRM), in particular in respect of identifying the beneficial impact that building relationships with customers has for the corporations, together with the practical ways that the result of consumer determinants research can be added to the practical elements of marketing research into branding, consumer relationship and loyalty can be used as a further tool to enhance the success of their promotional strategy in this area. References   Arnold D (1992). The Handbook of Brand Management. Century Business: The Economist Books. London, UK. Bagozzi, Richard P. Gurhan-Canli, Zeynep and Priester, Joseph R (2002). The Social Pyschology of Consumer Behaviour. Open University Press. Buckingham, UK. Bailey, Craig (2005). Unlocking the Value of Your Customer Satisfaction Surveys. CRM Today, May 2005. Bruhn, Manfred (2006). Service Marketing: Managing the Service Value Chain. Pearson Education. Harlow, UK. Buttle, Francis (2004). Customer Relationship Managements. Elsevier Butterworth-Heinemann. Oxford, UK Durgee, J.F. (1999). Deep soulful satisfaction. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behaviour, 12, 53 – 63. Evans, Martin. Jamal, Ahmed and Foxall, Gordon (2006). Consumer Behaviour. John Wiley Sons Ltd. Chichester, UK. Floor, Ko (2006). Branding a Store: How to Build Successful Retail Brands in a Changing Marketplace. Kogan Page Ltd. London, UK. Fournier, S. (1998). Consumers and their brands: developing relationship theory in consumer research. Journal of Consumer Research. Vol. 24. pp.343 – 373. Haig, Matt (2004) Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time. Kogan Page Ltd. London, UK. Kelly, Sean. (2005). Customer intelligence From Data to Dialogue. John Wiley Sons Ltd. Chichester, UK. Kolter, Phillip (2002). Marketing Management. 11th edition. FT Prentice Hall. London. UK. Kracklauer, Alexander H., Mills, Daniel, Q and Seifert (2003). Collaborative Customer Relationship Management: Taking CRM to the Next Level. Springer-Verlag Berlin Heidelberg. New York, US Oliver, R.L. (1999). Whence consumer loyalty? Journal of Marketing, 63 (Special Issue), pp.33 – 44. Oliver, R.L., Rust, R.T., Varki, S. (1997). Customer delight: foundations, findings, and managerial insight. Journal of Retailing, 73, 311 – 36. Reichheld, F. and Sasser, W. (1990) Zero defects: quality comes to services. Harvard Business Review, Sept-Oct, 1990, pp 105-111 Shimp, T.A., Madden, T.J. (1988). Consumer-object relations: a conceptual framework based analogously on Stermberg’s triangular theory of love. In: Houston M.J. (ed), Advances in consumer research, Provo, UT: Association for Consumer Research, vol. 15 pp. 163 – 168. Stroud, Dick. (2005) The 50 Plus Market: Why the Future is Age-neutral when it comes to Marketing and Branding Strategies. Kogan Page Ltd. Chichester, UK Thomson, M., McGinnis, D.J., Park, C.W. (2005). The ties that bind: measuring the strength of consumer’s emotional attachment to brands. Journal of Consumer Psychology, 15, 77 – 91. Zaltman, Jerry (2003) How Customers Think. Essential Insights into the mind of the market. Harvard Business School Press. Massachusetts, US.

Attributes of Allah

Allah is the proper name of God, however, we know Him generally through His attributes. These attributes describe how Allah manifests Himself to us. God's attributes are innumerable since human intellect cannot possibly comprehend every aspect of the Supreme Being. A Hadith of the Holy Prophet (peace be on him) makes mention of Ninety Nine names of Allah commonly known as al- Asmaul Husna, the Most Names. In the Holy Quran we read: â€Å"And to Allah alone belong all perfect attributes. So call Him by these. And leave alone those who deviate from the right way with respect to His Attributes. † (7:181). â€Å"Allah – there is no God but He, the Living, the Self-Subsisting and All-Sustaining. Slumber seizes Him not, nor sleep. To Him belongs whatsoever is in the heavens and whatsoever is in the earth. Who is he that will intercede with Him except by His permission? He knows what is before them and what is behind them; and they encompass nothing of His knowledge except what He pleases. His knowledge extends over the heavens and the earth; and the care of them burdens Him not;and He is the High, the Great. † (2:256) Allah is the Light of the heavens and the earth. The similitude of His light is a lustrous niche, wherein is a lamp. The lamp is in a glass. The glass is as it were a glittering star. It is lit from blessed tree – an olive – neither of the east nor of the west, whose oil would well-nigh glow forth even though fire touched it not. Light upon light! Allah guides to His light whomsoever He will. And Allah sets forth parables to men, and Allah know all things full well. This light is now lit in houses with regard to which Allah has ordained that they be exalted and that His name be remembered in them, Therein is He glorified in the mornings and the evenings (24:36-37) â€Å"He is Allah, and there is no God beside Him, the Knower of the unseen and the seen. He is Gracious, the Merciful. He is Allah, and there is no God beside Him, the Sovereign, the Holy One, the Source of Peace, the Bestower of Security, the Protector, the Mighty, the Subduer, the Exalted. Holy is Allah far above that which they associate with Him. He is Allah, the Creator, the Maker, the Fashioner. His are the most Beautiful Names. All that is in the heavens and the earth glorifies Him, and He is the Mighty the Wise. (59: 23-25) Abu Huraira (may Allah be pleased with him) narrated: The Holy Prophet (Peace and Blessings of Allah be upon him) said, â€Å"Allah has ninety nine Names, one hundred less one; and who memorized them all by heart will enter Paradise. † (Bukhari, The Book of Tauhid.

Spenser and Shakespeare Contrasting Approaches to Sonnets

Spenser and Shakespeare: Contrasting Approaches to Sonnets For over many centuries, countless poets have chosen to interpret their thoughts, sentiments and concepts through sonnets as opposed to other varying forms of poetry. Invented in Europe and perfected by Petrarch around the XIV century, the sonnet is considered to be the longest lived form of poetry and has since influenced the works and minds of succeeding artists such as Edmund Spenser and William Shakespeare. Thus, by observing Spenser’s Sonnet LXXV and Shakespeare’s Sonnet 55, it can be deduced that both poets have adopted the structure of sonnets to arouse emotions and imagination, but have taken different perspectives in doing so. Therefore, by means of comparing and†¦show more content†¦For example, one of the lines states: â€Å"Nor Mars his sword, no warres quick fire shall burne: the living record of your memory†, which reinforces her immortal memory by comparing her to the sword of Mars, the god of war. With this, he adds: â€Å"So till the j udgement that your selfe arise, you live in this, and dwell in lovers eies†. Thus, the memory of his lover is so strong, that even when she has died, her memory will live on through his powerful rhyme and others who read it will remain absorbed with her essence. In brief, Spenser and Shakespeare succeeded in interpreting the theme of immortalized love; yet after analysing the two sonnets, it is evident that both took different approaches of comparison to achieve their goal. Furthermore, both Sonnet LXXV and Sonnet 55 also differ in their given form and structure. In this case, Spenser’s sonnets were known to have their own specific format, which led to the emergence of the Spenserian sonnet. Spenserian sonnets were a variant on the traditional English format, but still possessed three quatrains and one couplet. However, the slight variation was found in the unique interlocking rhyme scheme: ABAB BCBC CDCD EE. This rhyme scheme is also established in Sonnet LXXV. To add, the poem was written with an iambic pentameter rhythm, meaning there are five feet in every line. Each foot contains two syllables with an unstressed (X)/stressed (–) pattern which make up the metre of the poem: x – x –Show MoreRelatedWilliam Shakespeare s Sonnet 642006 Words   |  9 PagesSonnets hold more detail and depth than can be easily noted in a first reading. Due to their strict structure and short length, a lot of thought must be put into the words chosen by the poets. Edmund Spenser and William Shakespeare exemplify the idea of sonnet diction being a vital part of the poem. This is especially true in the cases of Shakespeare’s Sonnet 130 and Spenser’s Sonnet 64. Both sonnets feature a strong focus on a female beloved and her appearance. The two authors have different approaches

Literary Analysis Dantes Inferno Essay - 837 Words

Dante’s work Inferno is a vivid walkthrough the depths of hell and invokes much imagery, contemplation and feeling. Dante’s work beautifully constructs a full sensory depiction of hell and the souls he encounters along the journey. In many instances within the work the reader arrives at a crossroads for interpretation and discussion. Canto XI offers one such crux in which Dante asks the question of why there is a separation between the upper levels of hell and the lower levels of hell. By discussing the text, examining its implications and interpretations, conclusions can be drawn about why there is delineation between the upper and lower levels and the rationale behind the separation. Canto XI serves the purpose in a twofold way;†¦show more content†¦These questions rouse the idea of a divine and perfect punishment by the ultimate judge God, and implications of possible imperfections of God’s judgment. Also the way in which the question is answered poses another question, why is Aristotle, a human, and a Pre-Christian is thinker is used to explain God’s divine and perfect judgment? The text answers the question in a direct way using the works of Aristotle, â€Å"How his Ethics describes, and deals with at length, the three dispositions rejected by Heaven, Incontinence, malice, and bestial rage and how one of these offends God less and so incurs less blame?† (Canto XI 80-83). At this explanation a reader could draw the conclusion that God’s judgment is merciful and perfect. The question though still remains, if those of previous levels offend God less why do they still incur such a horrible punishment? This question leaves implications that God’s punishment might not be perfect and just. In previous cantos Dante seems to have developed some pity for those shades he has met in previous circles, such as Ciacco, and Francesca. 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The Abolition Of Slavery Throughout The United States And...

Raina Baxter Dr. Haas AFRI 312 September 28, 2015 The Abolishment of Slavery in the United States and Haiti. When you think of the abolishment of slavery, what is the first place you think of? Was it the United States? Maybe even Africa? Although these two regions are well discussed in the history of slavery there are for more areas that were involved. For the purpose of this paper, the two regions that have been chosen are the United States and Haiti. The United States was colonized by a mix of different races. The most predominant were English settlers and Haiti was predominantly French settlers. These two regions bought, sold and traded slaves by the use of the Transatlantic Slave trade. However, both the United States and Haiti played a significant role in the abolishment of slavery. The United States was spilt into two sections, the Northern and the Southern states. The Southern states wanted to keep slavery, however, the Northern States fought against it. The civil war broke out in this time. President Lincoln signed the Emanc ipation Proclamation In 1863 which abolished slavery. (13th Amendment to the U.S. Constitution, 1865) However it could not go into full effect until after the Southern states surrendered in 1865. Also that same year it was added to the constitution that slavery would be illegal. (13th Amendment to the U.S. Constitution, 1865) In Haiti, circumstances were a bit different. The emancipation in Haiti started with salves revolting against theirShow MoreRelatedThe Declaration Of The Rights Of Man And Citizen By Frederick Douglas And The Important Men1298 Words   |  6 Pageswe elect as president of the United States. Either way, our world is based around our natural rights. After the Declaration of the Rights of Man and Citizen was written, this caused a wave of revolution. This Declaration had an impact on populations such as Haiti, but also had a major impact on countless other slave populations. 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Many economic, social, and technological forces have played a partRead MoreHaitian Revolution4320 Words   |  18 Pagesstarted in the most prosperous and densely populated area, in the northern part of Haiti. Why did these groups revolt? The Grand Blancs or rich whites, most of whom were planters, wanted to get rid  of the  Mercantile System. Please note that Haiti produced one third of the sugar reaching the world market. They wanted greater freedom of trade than the concessions granted to them in 1784. Since France was in a state of revolution herself, they thought it was a good time to do so. There was much discriminationRead MoreHaitian Revolution4308 Words   |  18 Pagesstarted in the most prosperous and densely populated area, in the northern part of Haiti. Why did these groups revolt? The Grand Blancs or rich whites, most of whom were planters, wanted to get rid  of the  Mercantile System. Please note that Haiti produced one third of the sugar reaching the world market. They wanted greater freedom of trade than the concessions granted to them in 1784. Since France was in a state of revolution herself, they thought it was a good time to do so. There was much discriminationRead MoreSlavery And The American Revolution2902 Words   |  12 Pagesis outside of the continental United States that we feel is relevant to the U.S. in the time period. That is the reason behind me choosing my topic on slavery in that era because it is such a wide and important topic with so much relevance and importance to creating the U.S. that we live in today not only building the foundation but creating the melting pot that the U.S. prides itself on. Within the body of this essay we will discussing many important topics on slavery including the Haitian RevolutionRead MoreTo what extent is the Haitian revolution connected with the French revolution?3850 Words   |  16 PagesAs Michael McFaul, the United States Ambassador to Russia said, â€Å"In retrospect, all revolutions seem inevitable. Beforehand, all revolutions seem impossible.† The same was the case with the Haitian Revolution that started in 1791 and finally ended with the indepen dence of Haiti in 1805. The slaves of Haiti could never have imagined rising up against the authorities let alone doing it and seeing it through till its end. Light a match and see the fire spread. The match was the French Revolution whichRead More The Haitian Revolution Essay2474 Words   |  10 PagesThe cause and effects of the Haitian Revolution have played, and continue to play, a major role in the history of the Caribbean. During the time of this rebellion, slavery was a large institution throughout the Caribbean. The success of the sugar and other plantations was based on the large slave labor forces. Without these forces, Saint Domingue, the island with the largest sugar production, and the rest of the Caribbean, would face the threat of losing a profitable industry. The Haitian Revolution

Who I am Free Essays

As I scroll through the unknown hallways of high school for the first time, anxious and worried of the unexpected I was about to anticipate, my palms start the tip of shaking heavily and sweating uncontrollably. Thinking to It, I knew It was a start, a new start of life as a beginning, new chapter of not just believing in finding myself, challenging more to my limitations, setting high bars, letting myself free to the world of judgments and doubts of others around me, and showing my heart to the world in the creation I knew was forming â€Å"my future† already. As in the future I knew would be he outcome of the things that old chosen to follow or present of today, I knew I would want to become and be the things that I desired or worked for. We will write a custom essay sample on Who I am or any similar topic only for you Order Now I was the kind of average teenager that was very practical and simple to my own age, as they describe it. In someone who was Just rousing around life and just living to the very last purpose, but that wasn’t the person I wanted to be identified as. I was the kind of grown girl that was more prone than to Just being there for living, I was living it to the very Max of how I wanted to create an life that I took advantage of shaping It successfully, happily, and valued more than Just to myself. I am the kind of person who takes a stand in my life and to the opponents of speaking up for what I believe in strongly in whatever take in I have to, whether for the sake of my good, to speak out, or against an disagreement or for someone of any kind who struggles without an example of following, or helped along the way. I am the girl who finds more than an example of following someone In their steps to accomplish, like my mom, and using a motivation and dedication towards life of my own to fully provide the example to the environment and people around of everything I do or am. I am the girl who desires a accomplishment and long and short term goal, and challenge to be overcome and expected a lesson or outcome out of it to allow myself to keep improving whether I was defeated by those or won them, I would still keep pressuring myself to doing more each day. I am the girl that fully improves myself to keep understanding and lack of communicating skills, even for the times that many might not understand me in a way, but I am different. Deferent in a sense that nobody will be completely be eke the way I was or Is created today, in the sense of my doing, humor, personality, thinking, writing/ clothing style, or especially the person I made it to be remembered But before beginning.. I was Borneo in a family of strict, traditional, hard workers from Tray Blah, Vietnam. I was raised on books and the Asian doctrine that education Is the only way to success. Shortly being as an elite kid with so much fun filled childhood, life as I knew was going to drastically change. I started school as soon as I arrived at the beginning of second grade. I didn’t know any English, I had no friends, and I was constantly picked on for the way I dressed and talked. I could not complete any of my schoolwork because I didn’t understand anything but aside that, my parents got divorced. I was so ashamed of the life I was living with. Worse, I was lonely and overwhelmed, and I felt so utterly lost. I knew In the example that my dad, a new life to provide her children, new house, and transportation, but she made it happen. Meanwhile at home my mom was pushing me to learn English, bringing mom worksheets and books to help me. My shame became my source of motivation, forcing me to work and relearn the basics until I mastered the language. As I began to grasp the mechanics of English, I made friends and my school life greatly improved. With my moms’ encouragement and my own perseverance, within a year, by the end of third grade, I was getting straight As and even surpassing many of my classmates. From that day on, the language barrier became nonexistent. Looking back now, I fully appreciate everything that my mom did for me those first few months. While I was struggling to learn a language and to fit in, my mom was working even harder to learn a new lifestyle of her past struggle and to assimilate to a country whose values and culture are so drastically different from her own in which she didn’t know how to handle individually living out alone. For her, her entire live were in Vietnam. She had grown up in that land, established successful career, and made a name for herself. In moving on to a new beginning, she gave all that up in the hopes that I, and my brother would have a chance at a better life. In which my mom sacrificed so much for me and my brother, she continued to put aside her own interests and wants, to provide for the two of us. She allowed me to live the life of comfort that I do today. From my mom, I have learned the meaning of hard work, integrity, and compassion. I truly believe that my drive, determination, and dedication in everything I do come from my mom, because I see it in her every single day. I respect my mom tremendously and I work hard to become successful to repay her for all she done. Of course, our relationship is not perfect. I am always frustrated and angry with her unreasonably high expectations, endless comparisons, and overbearing protectiveness. However, I have learned to fuel that anger into motivation to try harder and prove to her that I am good enough. Today, I work for my dreams, to provide for myself as an independent woman, and to travel the world and get lost in the chaos of busy cities. I work to give back to my family, to my friends, to my community around me, of all which have made me the person I am. I want to leave my mark on this world, to make a name for myself, and to become a somebody. How to cite Who I am, Papers

Korean war Essay Paper Example For Students

Korean war Essay Paper Korea was engaged in a civil war as an attempt to keep North Korea from thrusting its influence on South Korea. Communist Russia and China were strong supporters of the North, and to keep Communism contained the United States sent troops to the South. USA troops spent years fighting and dying for a country some had never heard of. The irony of this war is that no one really paid attention and its memory withered as well as the memory of the men who fought there. You may ask how this couldve happened or how it all came about, and ,yes, there is an answer it just may be a little difficult to explain. Hence this war was known as the forgotten war. A cry rangout, June 24, 1950, from a small country half way around the world and Americalistened. Koreas geographical realties affected the conduct of war at the strategic, the operational, and the tactical level. Its strategic location made it a collision point for competing interests of major power throughout the world. As far as the actual land mass, Korea is a country no larger than the state of Kansas. All together, North and South Korea covers an area of 85,246 square miles, and only fifteen percent of that can be considered plains these are mostly in the southern coastal regions. The United States could not allow its interests in East Asia, particularly Japan, to be placed in jeopardy. It was not the nation of Korea but its geographical location that prompted America to intervene in the war. (Sommers, 3-10) The United Nations was greatly concerned with the war in Korea, but it did not have an army to send. Thus, the United States Army made up four fifths of the actual forces sent to Korea. The bulk of the forces sent were placed under the command of General MacArthur from the United States. One of the first attempts to drive the North Koreans back was a wise plan devised by MacArthur. He landed his forces from the sea at Inchon and worked his way up the coast. His gamble paid off when his army retook the South Korean capital of Seoul. After this victory the United States questioned whether they should stop at the 38th parallel or go beyond it and try to recapture North Korea. They decided to go on. After the 38th was crossed putting the US and South Korean forces in the North , China threatened to send troops in to defend North Korea. After many deliberations the United States decided to continue on. As they said they would, China stepped into the war and drove the Southerners back sixty miles below the 38th parallel, recapturing Seoul. (Boorstin and kelley, 723-726) The war was a stalemate. No one side could get the upper hand. Some people questioned whether this would evolve into World War III. Peace negotiations seemed hopeless because the North refused to compromise and so they closed the negotiations. The United States had no choice but to use their last alternative. They threatened to bomb China and to use atomic bombs on Korea. These threats reopened the peace negotiations. Three years, one month, and two days later the war ended. Cease-fire came at 10:00 P.M., and an armistice was signed by North Korea and the United Nations on July 27, 1953. (Boorstin and Kelley, 723-726) The Korean War was the first American war ever waged that was not fought for national survival, for territory, for Manifest Destiny, or for hegemony. This was also an ideological war. For the first time in the nations history Americans were asked to fight and die to contain an idea. The Korea War ended in an ambiguous victory, that was purchased dearly. The United States spent sixty-seven billion dollars on this one war. With that amount of money we could have traveled to the moon and back two and a half times. (At the cost of our first excursion to the moon.) The war wa s also purchased with the blood of millions. Soldiers and civilians alike on both sides of the battle gave their lives for what they believed in and some had no idea what was going